Music videos replace runways as Covid halts fashion shows

 

As fashion shows have ground to a halt due to international Covid restrictions, the catwalk has shifted on to a new platform: music videos.

Last week, the rapper Drake released his clothing collaboration with Nike, but key items from the Certified Lover Boy collection, including a much-coveted quilted pink bomber jacket, were previewed in his Laugh Now Cry Later video.

“Music videos are the new runway,” says Jeff Carvalho, co-founder of streetwear website Highsnobiety.

According to Carvalho, the influence of the pop promo on the catwalk is nothing new, from Run-DMC’s chunky chains to Nirvana’s grungy plaid shirts. But in 2020, a shift has taken place. Read more click here