Pajama Fashion: Staying In Ramps Up Sleepwear Sales — and Style

 

While consumers once sought out transitional activewear to take them from the gym to the office, many are now counting on sleepwear to take them from the sheets to the Zoom screen.

With the increasingly blurred line between working from home or living at work, or simply staying in more than going out, pajamas are performing double duty, which means brands are looking to cater to new needs, whether through fashion or function — or both. New sleepwear lines are now hitting the market with greater frequency and demand for pajamas is expected to swell in coming months. read more click start here