Pandora's Turnaround Leaves Short Sellers Burned

 

COPENHAGEN, Denmark — When hedge funds finally stopped speculating against Pandora AS this year, it was largely down to one strategic change, according to the company’s chief executive.

Alexander Lacik, who’s been CEO since April 2019, spent his early days revamping a communications strategy that had clearly failed.

“That’s what plagued Pandora,” Lacik said in a phone interview. “It’s like in a relationship, you promise something and then you have to keep that promise.” The goal is “not to over-promise and not to under-promise. "Read more click here