Va va velour: How lockdown brought back a cult noughties trend

Of all the Noughties trends to make a comeback, velour was probably the least likely. The soft, fuzzy and easily stained fabric is perhaps best aligned with the it girls of 2005 – think Britney Spears and Paris Hilton – frequently photographed sipping sugar-free lattes in LA dressed in a uniform of tank tops, the Balenciaga city bag and low-slung Juicy Couture tracksuits bearing the words “JUICY” across the rear.

But as the 2010s approached, other Noughties trends such as Von Dutch caps and Sketchers fell out of fashion, The Simple Life ended, and Spears and Hilton grew up and out of their plush, crystal-encrusted, uniforms, eventually, so did we. That was, until 2020.