The fashion industry has never been more ready for a good shake-up and a meaningful change. The pandemic exposed many flaws within the system and made it clear that fashion brands have to change the way they operate to be able to stay afloat. They should do so through sustainable innovation. Sustainable innovation is no longer a trending topic but a necessity. Emerging independent designers have always been at the forefront of change, delivering the most innovative and unconventional ideas. And now, the new generation of creative talent is leading the way into a sustainable future.
They view sustainability as a starting point of design and as their core value. To them, sustainability is a mindset and a lifestyle. Not a PR strategy, not a „virtue-signaling“ product label that claims to save the Planet, while the reality is: it has been manufactured using cheap labor in China, India, or Bangladesh. And it‘s just not a set of vague environmental commitments by 2050.
A sustainable mindset matters and brands should hire designers who combine traditional know-how, innovation, and sustainability. read more Click here
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